American Idols Live!
American Idol was widely considered the most powerful entertainment platform in music, and the Live! Tour was no exception. With performances across North America from the season’s finalists, this annual event was the best way for Idol to repay the fans who made it the most popular show on TV.
Sensing an opportunity to promote their partnership with ‘Stand Up to Cancer’, Master Card featured a heart warming campaign starring comedian Ray Romano. Aligning with the tour helped reach a huge and varied audience, driving awareness and raising over $4 million for the global fight against cancer.