Britney Spears – Femme Fatale
In modern pop history, there are few women who combine danger and allure so completely as the princess of pop, Britney Spears. No surprise then that her Femme Fatale tour, supporting the album of the same name, racked up just shy of $70,000,000 from almost 700,000 fans at around 80 shows worldwide.
Samsung and Britney have a long and successful history of collaboration, and the Femme Fatale tour was a great opportunity to add to that history. Samsung featured cutting edge creative promoting the Galaxy S2 to audiences at the Sweden shows