FIFA World Cup 2010 Fan Zones
Simply put, the FIFA World Cup is the most watched event in the world, with billions tuning in every 4 years to catch the final. 2010 was particularly historic – the competition was held on African soil for the first time ever, and over 6,000,000 people flooded the fan zones to catch the action.
When Mars was offered the chance to engage with such a large and attentive audience, the decision was a no-brainer. The food giant judged the Fan Zones’ festival atmosphere to be the best forum for promoting their Royco brand to locals and visitors alike.