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FIFA World Cup 2010 Fan Zones

Simply put, the FIFA World Cup is the most watched event in the world, with billions tuning in every 4 years to catch the final. 2010 was particularly historic – the competition was held on African soil for the first time ever, and over 6,000,000 people flooded the fan zones to catch the action.

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When Mars was offered the chance to engage with such a large and attentive audience, the decision was a no-brainer. The food giant judged the Fan Zones’ festival atmosphere to be the best forum for promoting their Royco brand to locals and visitors alike.

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