Guns N’ Roses – Chinese Democracy
One of the definitive rock acts of the 20th century, Guns N’ Roses are among the best-selling bands of all time. After a 15 year wait, their sixth studio album, Chinese Democracy, was perhaps the most hotly anticipated release of the 2008, and the accompanying tour enjoyed a combined audience of over 4,000,000.
Fiat sensed the tour was an opportunity to tap into a more mature but still edgy audience. GnR fans in Spain and Croatia were welcomed to the jungle of modern car buying thanks to targetted advertising for Alfa Romeo.