Jennifer Lopez – Dance Again
After years of speculation since she burst onto the scene in 1986, J. Lo finally gave music lovers across the world what they’d been waiting for… her first ever global tour. With just shy of 80 dates, the Dance Again World Tour brought the most powerful person in entertainment (as voted by Forbes) to 4 continents and almost half a million fans.
Iconic watchmaker Swatch saw this kind of live entertainment as an integral part of their global campaign. In partnering with the Dance Again Tour, Swatch boosted awareness of their new range in the Swiss market with creative highlighting extreme sports, so as to align with the high energy vocals and demanding physical performances J. Lo fans crave.