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La Liga

Arguably Europe’s premier football competition, La Liga is home to two of the world’s most famous teams – Barcelona and Real Madrid. The league generates over £1,500,000,000 annually, in large part thanks to these two footballing giants drawing about 30,000,000 global viewers each per season, over 25% of the total.

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Looking to build on Barca star Neymar Jr’s role as their brand ambassador, Police Sunglasses took advantage of DBRLive technology to establish a presence at four of the club’s away games. Using a simple but effective campaign across the digital perimeter, the brand promoted their eyewear to millions of fans across Europe.

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