Shakira – The Sun Comes Out
Fresh off the success of World Cup theme song Waka Waka, Shakira embarked on The Sun Comes Out, a landmark tour in 2010-2011. The Colombian superstar brought her high energy choreography to almost 700,000 fans across 5 continents, generating over $50,000,000.
Identifying Shakira as a strong, confident role model who attracts empowered women the world over, P&G agreed this was the perfect audience for two similarly iconic brands. The German shows enjoyed cutting edge creative for haircare, in the form of Herbal Essences, while cosmetics was the focus in Russia with Max Factor.