UEFA Euro 2008 & 2012 Fan Zones
The Euros are UEFA’s premier international football competition. In 2012, the promise of the best national teams in Europe duking it out for bragging rights and glory drew the presence of more than 4,000,000 spectators at Fan Zones across Ukraine and Poland.
Having seen the passion these fans showed by travelling to support their teams, Malaysia Tourism was keen to give them reason to continue their journeys. The 10th most popular destination in the world showcased stirring content inviting Fan Zone audiences to join the 25,000,000 tourists visiting Malaysia every year.