Venice Film Festival
As one of the most prestigious cultural events in the world, the Venice International Film Festival transforms the Lido into the crown jewel of La Biennale. For 10 days, Venice is home to the movers and shakers of the film industry, the global press, and passionate film lovers alike.
Notorious for its intimate relationship with celebrities, Versace is amongst the world’s most prestigious luxury brands, and has become an international trend-setting fashion empire. Given their natural synergy, Versace saw the Venice Film Festival as a perfect setting to promote Eros, their new fragrance for men.